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With 94 frequencies in 56 cities possibly getting bought in the first stage of the Phase III auctions, creating separate networks on the basis of differentiated content could be the future of large FM operators

The stock market yesterday saw the largest single-day fall and the fourth largest crash of the stock market in terms of absolute value. In the media sector, the highest market cap erosion was seen by NDTV followed by ZEEL and Sun TV Network

Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources

In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend'

As part of their revival strategy, Maggi is soon expected to get aggressive on the digital front, with a series of testimonial-led online ads, according to sources

exchange4media to present the first edition of the Maddies Awards 2015 that honour the best work done in the mobile space and acknowledge innovative campaigns that utilize the power of the mobile medium

With launch of Ishq ka Rang Safed, Colors crosses 200 GRPs again, in week 33