Two-day Congress' media conclave begins |
During the workshop, the Congress Vice President is expected to impress upon the spokespersons to communicate to the masses the major initiatives taken by the government. The exercise is being held at a time when the party is preparing for the next Lok Sabha polls and is keen that its achievements and actions reach the people. The workshop is a corollary to the party’s plan to create the “mirror images” in all states of the Communication Department that has been set up at the AICC with separate wings for electronic, print and social media. The interaction will also provide an opportunity to the party leadership to identify and pick up talent from states to tone up its media machinery. The workshop will also be addressed by Finance Minister P Chidambaram, Rural Development Minister Jairam Ramesh and Food Minister K V Thomas. There will be a dedicated session on the food security issue. Party Communication Department in-charge Ajay Maken said the meeting would seek to “build linkages” between the AICC and PCC offices in disseminating the party’s view point on various issues. Professional trainers have been called to train the party leaders in research and dissemination of information on various platforms of convention and social media. It will be attended by around 200 persons including five national spokespersons, 36 electronic media panelists and 15 persons each from NSUI and Youth Congress. The media workshop is expected to give a fillip to the setting up of communications departments in the PCCs on the line of what has been done in the AICC. Besides the conventional print and electronic media, the focus will also be to increase the presence of Congress state units on social media. Union Information and Broadcasting Minister Manish Tewari will address a session on preparedness for electronic media while Sandeep Dikshit will address a session on research and Deepender Hooda on social media. |
